Crown Crafts Infant Products Enters Partnership With Project Nursery
COMPTON, Calif., Sept. 1 /PRNewswire-FirstCall/ -- Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc. (Nasdaq: CRWS), announced today that it has launched a partnership with ProjectNursery.com to enhance the consumer experience for new and expectant parents who purchase Crown Crafts' NoJo brand of nursery bedding products. Project Nursery began as a blog dedicated to nursery design, founded and edited by Melisa Fluhr and Pam Ginocchio, two moms who are also design enthusiasts, and has since grown into a vast online forum for lifestyle ideas, tips and information for the whole family.
"This partnership is just one of the ways we're enhancing our social media presence to reach the increasing number of moms and families who are embracing websites like ProjectNursery.com to conduct product research, exchange ideas with peers and more," said Nanci Freeman, President of Crown Crafts Infant Products, Inc. "The tie-in with Project Nursery will provide consumers with a wealth of ideas and practical advice on how to make the most of NoJo products, taking advantage of the broad expertise and incredible visions that Fluhr and Ginocchio have to share."
"The best way to market to moms today is by marketing with moms," Fluhr said. "Research shows that moms are now more empowered than ever. They want to partner with companies they believe in and help spread the word about products they enjoy. ProjectNursery.com encourages parents to share those recommendations."
To kick off this exciting joint venture, Babies"R"Us stores nationwide will host a "Design with Style" event on September 18, 2010, sponsored by the NoJo brand and developed with Project Nursery co-founders Fluhr and Ginocchio. During the in-store event, attendees will have the opportunity to participate in an interactive seminar, where they'll receive helpful tips and creative ideas for decorating a baby's nursery, as well as a preview of the latest NoJo bedding line and a comprehensive room design brochure. Additionally, Fluhr will make a special appearance at the Babies"R"Us store in Tustin, California for the day's event."Social networks create a word-of-mouth buzz that is unmatched by any other marketing channel," Ginocchio said. "We are proud to form this alliance with Crown Crafts and participate in projects like the 'Design with Style' events at Babies"R"Us stores to provide even more moms with valuable education on modern nursery design."
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