While we hope that our decision to strategically realign our channel distribution network in order to increase penetration in our target market and enhance geographical reach was correct. We had adjusted our approach by maintaining the effectiveness of our current distribution network while simultaneously working with selective new distributors to expand our network.We have also appointed our President and COO, Mr. Tang Benguo to oversee the process to ensure that relationships with our distributors remain intact and that our sales team is appropriately structured. While all these challenges were unanticipated, we believe we have made necessary adjustment and set our sales back on the path to achieve the desired results.
Noah CEO Discusses F4Q10 Results - Earnings Call Transcript
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