/PRNewswire/ -- Weis Markets is launching its third annual Fight Hunger Food Drive, a month-long, chain-wide program offering customers an opportunity to donate shelf-stable products and make monetary donations to local food banks and emergency food providers.
Fight Hunger begins
Wednesday, September 1
and runs through
. This program will run in Weis Markets stores in
, where it is being launched for the first time in Binghamton.
"Since 2008, demand for emergency food service has significantly increased in the markets we serve," said
David J. Hepfinger
, Weis Markets' President and CEO. "Our Fight Hunger Food Drive gives our customers and associates a simple and effective way to support twelve food banks and the hundreds of emergency food providers they serve. As part of our Fight Hunger campaign, we will also be donating
to these food banks."
, Weis Markets Director of Lifestyle Initiatives, added, "Fight Hunger offers our customers a variety of giving options. We have worked with food banks to compile a list of the shelf-stable foods they need most, including: cereal, apple sauce, pasta, granola bars, canned beans, 100% fruit juice, canned fruit, grated cheese, rice, boxed mac and cheese, peanut butter, soups, canned sauces, instant potatoes, canned chicken and fish, canned vegetables and boxed skillet dinners."
Customers also have the option of donating
vouchers which can be purchased at any Weis Markets' cash register. One hundred percent of the proceeds will be given to area food banks in the form of gift card donations so they can easily fill in any gaps in their food supplies. A convenient pre-filled Fight Hunger Donation Bag will also be available at stores, containing pasta, sauce, fruit, vegetables, tuna, cereal and soup -- all for less than
After customers purchase the foods they would like to donate, they can simply place the items in a specially-marked collection cart near checkout. Donors will be invited to place a "Fight Hunger" sticker on each store's front window poster.