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TheStreet Open House

How Lego Does Community: Building Blocks For The New Enterprise

REDWOOD CITY, Calif., Aug. 30, 2010 (GLOBE NEWSWIRE) -- BroadVision (Nasdaq:BVSN) ( http://www.broadvision.com/ ), a pioneer in e-business and enterprise social networking solutions, today announced that it is partnering with award-winning influencer relations agency Eastwick Communications ( http://www.eastwick.com/ ) to bring Tormod Askildsen, LEGO Head of Community Development, to the BroadVision Clearvale SecondFloor Speaker Series. [To sign up for the event, visit: secondfloor.clearvale.com]

A leader and innovator in community engagement, Askildsen will discuss his 23-year history with LEGO and the evolution of the LEGO user community on the social web with local business leaders in a conversation about best practices in branding and online innovation.  The event will be held Wednesday, September 29.  Taking place at the Computer History Museum in Mountain View, a center for celebrating technology and innovation, the event will be taped and distributed globally by China's largest portal, SINA.com.

BroadVision's Clearvale SecondFloor (CSF) is a global consulting community that matches some of the best thinkers and practitioners in social technology with businesses and partners that are innovating on the Clearvale TM network. The speaker series brings social web technology and strategy experts together with consultants and customers to share knowledge, experiences and best practices.

" LEGO is widely regarded as one of the most innovative practitioners of community building on the planet," said Giovanni Rodriguez, CMO of BroadVision, and Executive Director of Clearvale SecondFloor.  "We're honored to host them at this special event, the second in a series that will feature some of the most creative minds in the world of enterprise 2.0 and community building."

"Tormod is a true pioneer in the use of social networks as catalysts of business and brand," adds Ellen Leanse, Eastwick Vice President.  "This is a rare opportunity to hear how a leading global corporation transformed its market by opening conversations to its customer ecosystem.  It's a lesson all of us should understand – and one well aligned with computer history and with BroadVision's leadership in shaping the business value of social networks."

About Eastwick

Eastwick Communications is changing the way companies rise above the noise, shift markets, and move their business forward.  Using proven PR talent and cutting-edge online methodologies, Eastwick goes for results – uptrending search ranks, connecting with influencers, and creating the social platforms that move business toward success. Results include measurable gains in awareness, engagement, and brand preference.  Our award-winning approach to positioning, content, SEO, and influence mapping helps businesses target and hit the sweet spot in the markets they're looking to win.

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