NEW YORK ( TheStreet) -- Several years ago, B.L. Ochman ran a business called "Rent a Kvetch," in which clients hired her to complain for them and get results. Most of the complaints had to do with lousy customer service from large, impersonal companies. "In the '80s, there was no way for average people to get heard," she says.Enter the Internet, which has afforded a sounding board for anyone who wants to complain -- anonymously or otherwise -- and gives erstwhile powerless individuals the chance to thump a company's reputation.
Web of Lies? Brands Hire to Secure Reputation
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