This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Cirrus Works To Up Demand For Private Planes

Stocks in this article: TXT GRMN

Cirrus is tracking this year at approximately the same volume and same revenue as it did last year, but is $55 million better at the bottom line.

"If you compare us now to 2008, when the world started coming apart and we had twice the volume, we are $90 million dollars better at the bottom line," Wouters says. "The trajectory of the business is terrific at the bottom line, but the revenue line stinks. Even today, with a better bottom line than last year, we are still bouncing around break-even, which tells you how much money we've lost."

Wouters is confident that his focus on cost-cutting will not take away from the company's reputation for innovation.

The SR22-T is cited as evidence.

Wouters claims it is the quietest plane Cirrus has produced and one of its fastest, and that the new twin-turbocharged engine offers alternative fuel capabilities. Pricing for the four-seat aircraft starts at $475,000.

"If push comes to shove and they pull lead out of aviation fuels, it will burn completely unleaded fuel today," he says. "Unleaded fuel is coming whether we want it to happen now or not. For the past 20 years or so you could just shrug it off. There is no more shrugging it off. We are going to be the first to market to make sure our business and our customers are protected."

A partnership with Garmin (GRMN) allows for the integration of cutting-edge technology.

A GPS system designed for aircraft, Garmin offers a wealth of weather data, route information, charts about airports and the different approaches into airports and terrain heights.

Perspective ESP, a safety and flight stability augmentation system by Garmin, will be available on new orders scheduled for delivery this fall. With the system, which operates while hand-flying with the autopilot disengaged, if the pilot becomes incapacitated, disoriented or distracted, the system corrects unsafe flight conditions such as slowing speed or dropping altitude. Similar systems have been available only in the world's most advanced (and expensive) business and military jets.

"The amount of information that you have in an easy to consume and manipulate fashion is tremendous," Wouters says. "I have to hand it to Garmin, I think they have done a beautiful job. We have a lot of customers who fly for the airlines, and what they have in their Cirrus far exceeds what they have in a commercial airplane. Aviation people are blown away by what you can do."

--Written by Joe Mont in Boston.

>To contact the writer of this article, click here: Joe Mont.

>To follow the writer on Twitter, go to

>To submit a news tip, send an e-mail to:


Get more stock ideas and investing advice on our sister site,

2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs