This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

DELiA*s, Inc. Announces Second Quarter 2010 Results

dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, today announced the results for its second quarter of fiscal 2010.

Walter Killough, Chief Executive Officer, commented, “Sales trends in both our retail and direct businesses remained negative during the second quarter. Trends improved with our new Back-To-School floorset in July, but were still negative as traffic remained inconsistent. In August we began to see traction in our Back-To-School business, with comparable store sales trends turning positive in districts that have early Back-To-School peaks. We are cautiously optimistic that these improved trends will continue through the remainder of the Back-To-School period and result in increased sales levels in both channels.”

Fiscal Second Quarter Results

Total revenue for the second quarter of fiscal 2010 decreased 5.5% to $43.2 million from $45.7 million in the second quarter of fiscal 2009. Revenue from the retail segment increased 2.8% to $24.4 million, or 56.4% of total revenue. Revenue from the direct segment decreased 14.5% to $18.9 million, or 43.6% of total revenue.

Total gross profit was 28.7% in the second quarter of fiscal 2010 as compared to 32.7% in the prior year quarter, predominantly reflecting increased markdowns in the retail segment, and the deleveraging of occupancy costs.

Selling, general and administrative (SG&A) expenses were $21.5 million, or 49.9% of sales, for the second quarter of 2010 compared to $21.9 million, or 47.8% of sales, in the second quarter of 2009. The increase in SG&A as a percent of sales reflects the deleveraging of selling costs, overhead expenses and depreciation on lower sales.

Net loss for the second quarter of fiscal 2010 increased to $6.8 million, or $0.22 per diluted share, compared to a net loss of $4.7 million, or $0.15 per diluted share, for the second quarter of fiscal 2009.

1 of 5

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs