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LSI Industries CEO Discusses F4Q2010 Earnings - Call Transcript

The petroleum industry, is a little bit more active, we are very pleased with some of the results of our new Generation 3 product which has been very effective in showing our customer base that we now have a very great retrofit product to take the existing stock sale down and replace it with a new Crossover 3 which we call an LED stock sale.

This product now is in, samples are in the hands of all of our reps, they are going out with great success, creating more and more interest for this product as we move into 2011.

On the video board side of our business, we are continuing to be very proactive in going after school. We have a new product that we have been working on, the drill what we have shown to the internal folks sometime in the next week or so, the new design, that they cost out of it and improve the visibility and the overall direction of this new visual board.

We’ll talk more about that in the months to come, but we have got the last seven or eight months kind of redesigning the whole product line as it would relate to the kind of markets that we feel that we have a ability to penetrate.

Our international market is well on its way. Fred Jalbout as you all are aware has actually moved into the European market. He has spent the last few months establishing the roots in both the Middle East and the European market and we’ll be talking more about that in the months to come. The exciting part of that is we are getting more and more interest in our LED product line. We have gone through most of the certification of all of our LED products as a matter of fact and we’ll talk a little bit as Scott will mention that today how this, where are we are in relation to having the certification done which now will give us the opportunity to move into a more aggressive marketing and sales approach in the European and in the Middle East.

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