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Pat La Frieda Meats To Debut August 23 On ShopNBC

NEW YORK, Aug. 19 /PRNewswire/ -- Celebrated Manhattan-based butcher Pat La Frieda is scheduled to appear on ShopNBC ( www.shopnbc.com), the premier lifestyle brand in multi-media retailing. The premiere of Pat La Frieda Meats, which will be the first national roll-out of the product to the general public, will occur on Monday, August 23 at 7pm ET and on Tuesday, August 24 at 2pm ET.

(Photo:   http://photos.prnewswire.com/prnh/20100819/NY52931 )

(Photo:   http://www.newscom.com/cgi-bin/prnh/20100819/NY52931 )

Pat La Frieda, President of Pat La Frieda Wholesale Meat Purveyors, says, "For more than 90 years, my family's business, has been built upon selling directly to restaurants across North America, but never before have our products been directly available to the general public. We are thrilled to have a multi-channel platform like ShopNBC that will allow us to reach more than 76 million homes nationwide and provide their viewers with the same quality meats that top-rated restaurateurs and chefs have been using for decades."

The Pat La Frieda product line on ShopNBC will feature eclectic blends of burgers, cuts of steak, and sausage links -- all featuring the quality and flavor favored by discerning restaurateurs and chefs. The product line was developed to reflect the best of what La Frieda has to offer.

The show is part handbook for meat preparation and technique, and part memoir of America's most successful meat dynasty. With easy to follow tips on sourcing, buying, cutting and preparing meat, Pat La Frieda will entertain viewers with stories, give them the confidence to shop for and cook their meat, and provide them with reason to tune in again and again.

Pat La Frieda Must Haves on ShopNBC include:

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