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SAN FRANCISCO, Aug. 17, 2010 (GLOBE NEWSWIRE) --
LookSmart, Ltd. (Nasdaq:LOOK), an online search advertising solutions company, today announced that Allen Hammock, Director of Technical Sales for LookSmart, will present on advanced paid search strategies at the upcoming sold out
Affiliate Summit East conference, being held this week at the Hilton in New York City.
Affiliate Summit East is the premier affiliate marketing conference, bringing together merchants, vendors and networks at a three-day event to discuss the latest trends in affiliate marketing, including the use of search marketing and social media to boost affiliate efforts.
"Uncovering Advanced Paid Search Strategies," Allen Hammock will highlight the value of expanding campaigns onto search advertising networks and will provide attendees with a checklist of qualities advertisers should look when evaluating newsearch partners.
About Allen Hammock:
Allen Hammock, a 15 year veteran of the online advertising industry, has served LookSmart in various sales, marketing and technical roles since 2004. In his current position as Director of Technical Sales, Allen acts as an educator and evangelist for the company, teaching customers and partners about LookSmart's unique approach to search advertising. Allen is an active public speaker, and has published several articles on performance marketing, most recently "
Search Marketing: A Portfolio Approach" in Online Strategies magazine.
LookSmart is an online search advertising network solutions company that provides performance solutions for online search advertisers and online publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising via its Advertiser Networks; and an AdCenter platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit
http://www.looksmart.com/ or call 415-348-7500.