4 Tips on a Successful IPO Launch for GM

NEW YORK (TheStreet) -- General Motors is anxious to lose the moniker "Government Motors" and the first step on that road is raising capital to start buying back the government's stake.

Unfortunately, it's not as simple as just launching an IPO and waiting for the money to roll in. Linda Killian, the principal and portfolio Manager of the Renaissance Capital's IPO Fund, says it's more important to have a successful IPO; not just an IPO for the sake of repaying the owners.

Companies like to have strong quarter before heading into IPO territory and GM is no different. The auto maker delivered an impressive second quarter earlier this week, posting a profit of $1.3 billion with revenues rising 44%. GM went from closing plants to running them full force.

So if the speculation that the company will shortly be filing for the IPO is accurate, it looks like its timing is great. However GM needs more than good timing to have a good offering. Killian outlined four points related to what she thinks it will take for the company to launch the biggest IPO in U.S. history as well as the most successful one.