The BillMyParents Facebook fan page has about 2,500 fans so far, and Corrales says plans are in place to boost membership by offering fan-only discounts and other incentives in the future. He also garners publicity by hiring celebrities to endorse BillMyParents on their Facebook fan pages. The company's three celebrity endorsers -- skateboarders Rob Dyrdek and Ryan Sheckler, and motorsports champion Travis Pastrana -- have a combined total of 2.68 million Facebook fans. Efforts to boost the Facebook fan base have paid off, he says.
"We've seen our teen requests for debit cards increase five-fold since we started promoting the fan page," Corrales says.
-- Reported by Carmen Nobel in Boston.