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Wall Street, Apple and Feel-Good Factor

CUPERTINO, Calif. ( TheStreet) -- Even after its recent antenna problems and intensifying competition in the smartphone space, Apple (AAPL - Get Report) continues to entrance Wall Street, as evidenced by the recent slew of buy ratings it has accumulated.

When it comes to Apple, the "feel good" factor is just too strong to resist, according to at least one tech analyst.

"I think that the market has been looking for good news, and the greater economy is a tough sell," Charles King, principal analyst at technology research firm Pund-IT told TheStreet, adding that Wall Street is keen for a technology champion. "Since the bust, folks on Wall Street have been looking for Silicon Valley companies to behave like they did in the boom, and Apple is closest to that."


Even software giant Microsoft (MSFT - Get Report), which was the tech sector's golden boy not so many years ago, has lost some of its luster. Microsoft's shares have dipped 8.72% in the last five years, while Apple's stock has exploded more than 500% over the same period.

Apple is certainly looking fireproof at the moment, according to Pund-IT's King, who cites the company's recent "antennagate" woes.

"There are times when a company seems to get in the zone, and whenever they are presented with difficult issues, it just seems to roll off them like water off a duck's back," he said. "I really thought that Apple was going to take it on the chin for its handling of the iPhone antenna problem, but they seem to have just shaken it off and kept going."

Apple is undoubtedly experiencing great success with products such as the iPad and the new iPhone and has already shipped more than 3 million of each device. Such is the iPad's impact on the tablet market, for example, that analysts are already scrambling to raise their estimates for a technology that was seen as a dull backwater just a few months ago.

The tech giant's genius, according to King, has been its ability to stretch its brand beyond Mac computers, luring more and more consumers into the Apple world. "They have figured out a way to build products that have the imprimatur of the Apple brand, but at a fraction of the price [of a Mac]," he said.

Charles Wolf, an analyst at Needham & Co., told TheStreet that he is bullish on Apple, explaining that Steve Jobs and his crew have plenty of growth opportunities ahead.

"Apple is a very small fish in a lot of large ponds -- it has about 5% share of the PC market, not even that, and it is growing dramatically," he said. "In the phone market, Apple has a 15% share, and it's bound to grow."

Wolf estimates that a Verizon (VZ) iPhone, for example, could take Apple's U.S. smartphone share from 23% to 45% or 50%."

-- Reported by James Rogers in New York

Follow James Rogers on Twitter.

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