LOD, Israel, Aug. 5, 2010 (GLOBE NEWSWIRE) -- AudioCodes (Nasdaq:AUDC), a leading provider of Voice over IP (VoIP) technologies and Voice Network products, today announced an expansion of its VMAS family of Mobile VoIP Solutions with the addition of its new Blackberry and Android clients. AudioCodes Mobile VoIP Solutions enable Service Providers to offer new value added services thereby increasing revenues while allowing end users to make low cost calls at significantly improved voice quality. With today's announcement, VMAS now offers carriers a complete solution covering all leading mobile operating systems such as Symbian, Windows Mobile, Apple iOS, Blackberry OS and Android, as well as its existing solutions for the PC and Web.
The growing availability of high-speed mobile broadband, continual adoption of smartphones and emergence of flat rate mobile data pricing have bolstered the growth of mobile VoIP and made it an integral part of the future. Frost & Sullivan has even recently claimed that "Mobile VoIP has become a credible threat to the traditional voice revenues." (Impact Of Mobile VoIP On Next Generation Cellular Networks, July 2010) Going forward, Service Providers will need to differentiate themselves from mobile VoIP start-ups with innovative services and capabilities. "The growth of Mobile VoIP can be seen as a serious challenge to Service Providers, but VMAS offers the ability to ride this wave and actually increase revenues," stated Lior Aldema, Chief Operating Officer at AudioCodes. "We want to help traditional carriers evolve into cutting edge Mobile IP Providers and offer a comprehensive solution that is compatible with every major combination of smartphone and operating system."
VMAS's complete solution offers significant advantages to both Service Providers and end users. For Service Providers, it is an opportunity to open new revenue streams, expand their existing Voice over Broadband offering to mobile handsets and reduce churn. By evolving into Mobile IP Providers they can increase their network with roaming users utilizing public WiFi networks and saving international termination costs. VMAS offers Service Providers flexible branding options, efficient distribution and is widely interoperable with leading SIP Softswitches and Gateways, easing network deployment. At the same time, VMAS allows end users to enjoy the benefits of High Definition voice quality (HD VoIP) with a simple and intuitive UI that comes complete with SMS capabilities, presence, and call log information. The mobile client utilizes the user's existing address book allowing for convenient use of their stored information with their phones standard interface.