Abercrombie & Fitch Reports July Sales Results

NEW ALBANY, Ohio, Aug. 5 /PRNewswire-FirstCall/ -- Abercrombie & Fitch (NYSE: ANF) today reported net sales of $270.9 million for the four-week period ended July 31, 2010, a 17% increase from net sales of $232.3 million for the four-week period ended August 1, 2009.  July comparable store sales increased 7%.  For the fiscal month, total Company direct-to-consumer net merchandise sales increased 51% to $23.6 million.  For the fiscal month, total Company international net sales, including direct-to-consumer net sales, increased 81% to $47.0 million.

For the fiscal quarter ended July 31, 2010, the Company reported net sales of $745.8 million, a 17% increase from net sales of $637.2 million last year.  Comparable store sales increased 5% for the quarter. For the quarter, total Company direct-to-consumer net merchandise sales increased 50% to $69.0 million.  For the quarter, total Company international net sales, including direct-to-consumer net sales, increased 85% to $133.2 million.

Year-to-date, the Company reported net sales of $1.434 billion, a 16% increase from net sales of $1.239 billion last year.  Comparable store sales increased 3% for the year-to-date period.  Year- to-date, total Company direct-to-consumer net merchandise sales increased 46% to $137.7 million.  Year-to-date, total Company international net sales, including direct-to-consumer net sales, increased 93% to $252.2 million.

Additional information regarding sales for fiscal July can be found in a pre-recorded message accessible by dialing [phone], or, internationally, by dialing [phone].

July 2010 Highlights

• Total Company net sales, including direct-to-consumer net sales, increased 17%
• Total Company domestic net sales, including direct-to-consumer net sales, increased 8%
• Total Company international net sales, including direct-to-consumer net sales, increased 81%
• Total Company comparable store sales increased 7%
• Total Company direct-to-consumer net merchandise sales increased 51%
• Abercrombie & Fitch comparable store sales increased 10%
• abercrombie kids comparable store sales increased 1%
• Hollister Co. comparable store sales increased 4%

Other Developments

The Company will release its second quarter results on Tuesday, August 17, 2010 prior to the opening of the market and hold a conference call at 8:30 AM Eastern Time.  To listen to the conference call, dial [phone] and ask for the Abercrombie & Fitch Quarterly Call or go to www.abercrombie.com.  The international call-in number is [phone]. This call will be recorded and made available by dialing the replay number [phone] or the international number [phone] followed by the conference ID number 4865283 or through www.abercrombie.com.

At fiscal month end, the Company operated a total of 1,098 stores.  The Company operated 339 Abercrombie & Fitch stores, 202 abercrombie kids stores, 509 Hollister Co. stores and 17 Gilly Hicks stores in the United States.  The Company also operated six Abercrombie & Fitch stores, four abercrombie kids stores and 21 Hollister Co. stores internationally. The Company also operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com and www.gillyhicks.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995