Media

Newspaper Outlook: Go Digital or Die

Stock quotes in this article:NYT, WPO, CI, MNI, JRN, MEG 

Media General(MEG) reported that its digital revenue was up 7.9%, while Gannett increased its digital revenue by 8.3% to $154.1 million from $142.4 million.

Still, as the news industry shifts from print to digital, the increase in digital revenue that most companies are seeing isn't enough to offset their losses in publishing revenue.

News companies are turning to their digital sector to stay afloat. Many have produced mobile applications or are urging their journalists to be more active on social networking sites to reach a wider audience.

Media General and Gannett both have partnership plans with Yahoo!(YHOO), in the hopes of increasing their digital revenue growth.

Looking ahead, News Corporation(NWSA) releases its second quarter earnings on August 4 and The Washington Post(WPO) releases its second quarter earnings report on August 6.

-- Written by Theresa McCabe in Boston

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