The resilience of the Coca-Cola brand was evidenced by cog zero which grew 4% with high single digit brand growth in both our established and developing segments. This growth was offset by volume decline of the Fanta brand. However, we expect Fanta to benefit from future investments in sampling programs and the formulation of Fanta Orange and Lemon which have already been successfully introduced in several countries.Overall the sparkling beverage category continues to remain essential focus of our marketing plans both for the remainder of the year and into 2011.
Coca-Cola Hellenic Bottling Company S.A. Q2 2010 Earnings Call Transcript
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