, Inc. (NASDAQ: MLNK) is expanding its business process outsource relationship with Provo Craft, a leading global supplier of innovative crafting tools and technology. ModusLink will assume the existing Provo Craft warehouse and fulfillment infrastructure to execute an integrated range of value chain services in the U.S.
In addition to contact center and customer service support of the Provo Craft direct response program at its e-Business hub in Orem, Utah, ModusLink will perform order management, configuration, fulfillment and returns management at the Provo Craft facility in Spanish Fork, Utah. With e-Business and supply chain services delivered by a single provider, the supply chain can dynamically react to ever-growing channel demands. ModusLink can seamlessly assume responsibility for these services, without disrupting any existing processes, enabling Provo Craft to make more resources available for product development and marketing.
“The burden of retaining fulfillment and distribution operations in-house can be costly, and limits the resources available to focus on core competencies,” said Nate White, chief operating officer for Provo Craft. “ModusLink’s large global footprint, scalable operations and knowledge of global markets will enable Provo Craft to expand our customer reach internationally. By transferring our infrastructure to ModusLink, rather than straightforward outsourcing, we are able to maintain our high service levels, avoid disruption and most importantly, ensure our employees incur no hardship.”
Warehouse and fulfillment employees of Provo Craft have been offered immediate positions of employment with ModusLink. The facility, located in Spanish Fork, Utah is more than 200,000 square feet. Its addition to the ModusLink footprint increases the efficiency and extends the capabilities of ModusLink’s supply chain processes and services.
“With this unique outsourcing solution, Provo Craft can devote more time, money and resources to research and product innovation, while benefitting from our world-class value chain to support its strategy,” said Bill McLennan, president, global operations for ModusLink. “Through this expanded client engagement, ModusLink gains a highly streamlined facility in the region with an existing configuration and fulfillment team already trained and highly skilled to service our clients.”