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First Cash Reports Record Second Quarter Earnings Per Share Of $0.36; Operating Income Increases 22%, Raising 2010 Guidance

About First Cash

First Cash Financial Services, Inc. is a leading specialty retailer and provider of consumer financial services. Its pawn stores make small loans secured by pledged personal property and retail a wide variety of jewelry, electronics, tools and other merchandise. The Company's short-term loan locations provide various combinations of financial services products, including short-term loans, check cashing, and credit services. The Company owns and operates 577 stores in eight U.S. states and 20 states in Mexico. 

First Cash is a component company in both the Standard & Poor's SmallCap 600 Index ® and the Russell 2000 Index ® . First Cash's common stock (ticker symbol " FCFS") is traded on the Nasdaq Global Select Market, which has the highest initial listing standards of any stock exchange in the world based on financial and liquidity requirements. 

The First Cash Financial Services, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3365

STORE COUNT ACTIVITY

The following table details store openings and closings for the three and six months ended June 30, 2010: 

  U.S. Locations Mexico Locations Total Locations
Three Months Ended June 30, 2010      
Total locations, beginning of period  216  343  559
New locations opened  --   12  12
Locations closed or consolidated  --   (1)  (1)
Total locations, end of period  216  354  570
       
Six Months Ended June 30, 2010      
Total locations, beginning of period  217  329  546
New locations opened  --   26  26
Locations closed or consolidated  (1)  (1)  (2)
Total locations, end of period  216  354  570

At June 30, 2010, U.S. locations include 97 pawn stores and 119 short-term loan stores. Subsequent to quarter-end, the Company acquired six U.S. pawn stores, bringing the current total of U.S. pawn locations to 103. The Mexico locations as of June 30 are comprised of 305 large format pawn stores and 49 small format CashYa! pawn/short-term loan stores. The Company closed one under-performing short-term loan store located in Mexico during the second quarter of 2010. 

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