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Crown Crafts Adds Director Of International Sales To Build On Momentum

GONZALES, La., July 20 /PRNewswire-FirstCall/ -- Reflecting its strategic emphasis on international markets as a key component of its aggressive five-year growth strategy, Crown Crafts, Inc. (the "Company") (Nasdaq: CRWS) announced today the appointment of Mary Jean Bush as Director of International Sales, a newly created position.

"We continue to see tremendous opportunities on a global basis and intend to build on the momentum we've created that has resulted in international sales growing by 164% over the past year, to the point where they now constitute in excess of 10% of total sales of our branded products," said E. Randall Chestnut, the Company's Chairman, President and Chief Executive Officer.  "In this important new position, Mary Jean will draw upon her 25 years of experience in the juvenile industry to develop sales strategies, obtain new international business and grow existing international accounts for Crown Crafts Infant Products, Hamco®, Neat Solutions® and Bibsters®. Her unique skill set and experience will help accelerate our abilities to integrate and leverage international acquisitions, which are a critical component of our long-term growth strategy."

Ms. Bush will meet with key global distributors over the next several months and will represent Crown Crafts at two major industry trade shows – the 50th Kind + Jugend in Cologne, Germany, from September 16 to 19, and the eighth annual ABC Kids Expo, October 10 to 13 in Las Vegas.

"Crown Crafts and its management team have an outstanding reputation in the industry, and I am very pleased to have this opportunity to help take its growth in international markets to the next level," said Ms. Bush.  "I look forward to working with the talented people at Crown Crafts to identify qualified distributors in targeted markets and to working with our product development teams to match products with market needs and sales strategies."

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