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Digitas Strengthens U.S. Operations With Regional Alignment

BOSTON, July 20 /PRNewswire/ -- Colin Kinsella, President, Digitas North America (, today announced a realignment of the Digitas N.A offices.  Tony Weisman, Global Client Lead and President of Digitas Chicago, expands his president remit across the Boston and Detroit offices and Joanne Zaiac, President of New York and Stamford, CT expands her remit to include Atlanta.  The move in part streamlines operations and promotes stronger client service models across the offices to better serve clients' evolving needs. Weisman and Zaiac will both report to Kinsella.

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"Joanne and Tony are two remarkable leaders who are adept at growing business and attracting top industry talent," said Kinsella. "This realignment allows them the agility and control to better organize around evolving talents, capabilities, and media offerings to better serve our clients' business needs."

Additional Regional Promotions
  • Barbara Goose , exec-vice president, has been elevated to executive director of Boston and Detroit. In addition, Goose will join Kinsella's N.A. management team. Goose will report to Weisman.
  • Kenneth Parks, sr-vice president, managing director of Stamford, expands his remit to include Atlanta continuing to report to Zaiac.
  • Lange Taylor, vice-president, Atlanta has been elevated to Managing Director of that office and will report to Parks.

Executive and managing directors are responsible for leading the operations and growth of their offices and the professional development of their people.  Tamy Harms continues as managing director of Detroit, reporting to Goose.

This announcement comes shortly after the appointment of Lincoln Bjorkman to the N.A. chief creative officer post in early July.

Tony Weisman

Weisman joined Digitas in 2007 as president of the Digitas Chicago Region and added global client lead in 2010.  Since joining the agency, the Chicago office has more than tripled in size adding numerous new clients, including MillerCoors, Walgreens, and Kaiser Permanente, and growing existing relationships.

Weisman came to Digitas with more than 22 years of advertising industry experience. He was most recently chief marketing officer at Draft Chicago, where he spearheaded one of the most dramatic growth trajectories in the business's history. Prior to that, he held various management positions at Leo Burnett.

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