Hasbro, Inc. Q2 2010 Earnings Call Transcript

In Girls, LITTLEST PET SHOP is adding an exciting new play pattern inspired by our consumer insight work with BLYTHE LOVES LITTLEST PET SHOP. Also, FURRY FRENZIES within our FURREAL FRIENDS line will be hitting retail this fall. In Preschool, our entrance into the electronic learning aid category with ALPHIE is off to a good start. PLAY-DOH is adding SESAME STREET to its line and CHUCK MY TALKING TRUCK will get additional support from new programming on THE HUB.

Finally, in Games and Puzzles, we continued to innovate our evergreen brands with creative play, while introducing exciting new brands. CUPONK, our new seen ball in cup game, is off to a good start. SCRABBLE FLASH, MONOPOLY REVOLUTION and our new line of construction games under the U-Build brand are just a few additional highlights for the second half of the year.

We will support these initiatives with the continuation of our successful, global FAMILY GAME NIGHT initiative including a new marketing campaign this fall. We also feel very positive about our new network. This fall, THE HUB, our children's television network with Discovery, is on schedule to launch on 10/10/10. At this point, Margaret Loesch and her team have announced much of the programming, completed all the acquisition deals for the fall launch and continue to finalize the schedule.

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