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Delta Apparel Announces Preliminary Fiscal Year 2010 Results

Delta Apparel, Inc. (NYSE Amex: DLA) today reported that for the 53-week fiscal year ended July 3, 2010 revenues increased 19% to approximately $424 million compared to $355.2 million in the 52-week fiscal year 2009.

The sales increase was driven by organic growth in each of the Company’s four business units as well as full year sales from To The Game, which was acquired in the fourth quarter of the prior year. The Company expects full year 2010 earnings to be in the range of $1.37 to $1.39 per diluted share compared to $0.76 per diluted share in the prior year.

The Company plans to report fiscal 2010 full year results on Thursday, August 19, 2010 before the market opens.

Robert W. Humphreys, Chairman and Chief Executive Officer, commented, “Our fourth quarter performance was better than anticipated and represents a strong finish to another solid year of growth for Delta Apparel, Inc. In fiscal 2010 we achieved organic sales growth of 14% on top of 8% organic growth in fiscal 2009 which allowed us to exceed our full year expectations. This was particularly rewarding given the tough economic environment during the past several years.”

The Cotton Exchange

The Company also announced that it completed the previously announced acquisition of substantially all of the net assets of HPM Apparel, Inc. d/b/a The Cotton Exchange on Monday, July 12, 2010. The Cotton Exchange designs and markets decorated casual apparel to college bookstores, the U.S. military and other retail accounts. The Cotton Exchange has a strong reputation selling USA made collegiate apparel to college bookstores under “The Cotton Exchange” brand. It also sells products under the brands of “TCX” and “Just for Us”.

The Company will continue to operate The Cotton Exchange in its current location in Wendell, North Carolina. This facility includes screen print and embroidery decoration capacity and retail packaging services, providing customers a high-level of service with quick turn-around times. The Cotton Exchange was formed in 1984 and is recognized in the industry for the quality of its garments, graphic designs, and most importantly its service to customers.

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