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Tiger Woods Embarrasses EA Sports

NEW YORK ( TheStreet) -- Market research firm NPD said that that Electronic Arts' (ERTS) Tiger Woods PGA Tour 11 sold only 32% of the volume has sold in its first month last year and didn't even make it to the top ten title list in June.

EA Sports attributes the disappointing numbers to "the slowing of the overall Wii software market and Tiger's performance on the course," according to CNBC. Notably missing from this statement was his legendary sex scandal, which dominated media coverage for months after it broke last year but that Nike (NKE - Get Report) chairman Phil Knight had dismissed as a "minor blip" in his career in an interview with SportsBusiness Journal.

Among the games that surpassed Tiger Woods PGA Tour 11 included Walt Disney's (DIS - Get Report) "Toy Story 3" and THQI (THQ) "UFC 2010: Undisputed."

Both Electronic Arts and Nike have been steadfast about their support for the golfer, but sooner or later, their patience could wear out if the Tiger brand doesn't start earning them returns.

Earlier this year, they had been jumping at the opportunity to include him in big ads as soon as he fully re-emerged into the public eye this past spring.
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SYM TRADE IT LAST %CHG
THQI $0.31 0.00%
ACN $98.06 1.32%
DIS $115.13 1.45%
NKE $109.43 1.31%
PEP $94.52 1.26%

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