ICAP Ocean Tomo Offers For Sale Mobile Advertising Portfolio From CVON Innovations Limited

CHICAGO, July 15 /PRNewswire/ -- ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), is offering for sale a mobile advertising patent portfolio owned and developed by CVON Innovations Limited. The portfolio is the fourth largest in the world behind Yahoo!, Microsoft, and Google and consists of more than 300 patents and patent applications across 58 patent families.

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The claim scope of the portfolio covers technologies that have and will become central to the business models and revenue generation paths in mobile advertising including ad funded applications, direct marketing to mobile devices, in-message advertising, mobile search, social media and instant messaging, pay per action in mobile devices, and advertising campaign optimization in mobile devices. "Many of the patent families included in this portfolio will play a strategic role in controlling access to the telecom infrastructure for both new and existing carriers," said Dean Becker, ICAP Ocean Tomo CEO, "Owners of this portfolio will be in a position to include or exclude new entrants to this profitable and growing market."

With mobile advertising expected to reach US $12 billion in 2014, the value of this portfolio will continue to increase.(1) Mobile carriers, device manufacturers, application vendors, mobile platform operators and developers, content providers, search providers, and other entities operating in the mobile device arena should take interest in this portfolio.

To learn more about the patents available for sale in this portfolio or how to sell or buy intellectual property please contact ICAP Ocean Tomo at 1-866-779-8363 or at [e-mail].

(1) From Informa Telecoms & Media 2008

About ICAP Ocean Tomo LLC

ICAP Ocean Tomo is the intellectual property brokerage division of ICAP.

About ICAP

ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP is also the source of global market information and research for professionals in the international financial markets. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.

SOURCE ICAP Ocean Tomo

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