This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sport Chalet's First Scuba Treasure Hunt Begins

LOS ANGELES, July 14, 2010 (GLOBE NEWSWIRE) -- Sport Chalet, Inc. (Nasdaq:SPCHA) (Nasdaq:SPCHB) in cooperation with TUSA, Aqua Lung, Mares and Sea Pearls, invites SCUBA divers to find one of three sunken treasure bars valued at $5,000, $3,000 and $1,000. The contest ends July 25, 2010.

According to legend, many years ago a vessel sailed on the Pacific Ocean carrying gold. The ship disappeared without a trace and the treasure remains to be found. To help narrow the search, Sport Chalet has confirmed that three gold painted treasure bars are located somewhere off the Southern California Coast. Clues to find the treasure are being posted daily in the SCUBA department at Sport Chalet store locations, on-line at, and on the Sport Chalet Facebook and Twitter pages.

Once found, the treasure bars are clearly marked with instructions to bring the bar to any local Sport Chalet store to claim the bounty. Only one prize may be won per person. Each treasure bar has a different prize value. Depending on the bar found, the prize awarded will be a $5,000, $3,000, or $1,000 Sport Chalet Gift Card. For safety reasons, divers must be at least Open Water level certified and 18 years of age to participate in the contest.

Sport Chalet is a leader in the SCUBA industry. For over 50 years Sport Chalet has been selling and renting top-of-the-line SCUBA equipment, and certifying more divers than any other dive shop in the nation. With 33 on-site pools, Sport Chalet offers customers the opportunity to experience the sport for free on the third Saturday of every month with the "Discover SCUBA" clinic. On this day, customers will put on all the gear and get in the pool to learn basic underwater breathing skills. "We are your local experts with access to the exotic underwater world of SCUBA, and for a limited time an adventure with treasure," said Sport Chalet SCUBA Account Buyer Jennifer Zavat.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
SPCHA $1.19 0.01%
SPCHB $1.21 -0.82%
AAPL $93.65 -0.66%
FB $101.93 0.92%
GOOG $681.92 -0.32%


Chart of I:DJI
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASDAQ 4,266.8370 -16.7550 -0.39%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs