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AXA Equitable Introduces Athena Indexed Universal Life Insurance

-- The 1-Year Russell 2000 Indexed Option

Based on the Russell 2000 Index, which is generally regarded as the benchmark for U.S. small-cap funds. Russell 2000 tracks the market capitalization of the 2,000 smallest companies listed on the Russell 3000 index, which includes the 3,000 largest companies in the U.S., based on market capitalization.

-- The 1-Year MSCI EAFE Indexed Option

Based on the MSCI EAFE Index, which, as of July 2010, tracks the market capitalization of 22 individual country indices in Europe, Australasia and the Far East and is broadly accepted as a benchmark of international equity shares.

-- The 3-Year S&P 500 Price Return Index Indexed Option

Also based on the Standard & Poor's 500 Price Return Index (S&P 500).

In addition to these indexed options, policyholders can allocate premium to a Guaranteed Interest Account, which credits a rate of interest guaranteed to never be less than 2%.

Simplified Crediting Rate Strategy

The Athena IUL indexed options deliver growth potential (up to a cap) based on index movements, without exposing policyholders to the possible downside risk typically associated with equity markets. This is accomplished through the beneficial way the index options interest credits are calculated in an Athena IUL policy.

AXA Equitable uses a simplified point-to-point method to determine the index "performance rate" for each indexed option segment - the difference between the index's value at the beginning and end of the 1-year or 3-year segments. This is then multiplied by the "participation rate" - the percentage of the index growth on which the interest credit is based, subject to the cap and floor established by AXA Equitable.

With Athena IUL, the participation rate is guaranteed to be at least 100%, providing a level of comfort not always found in index-linked life insurance products. If market conditions warrant, AXA Equitable also reserves the right to raise the participation rate above 100% in the future.

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