Facebook stands to profit heavily off that figure. The social network recently inked multi-year deals with several gaming companies like Zynga, in which Facebook will use its own Facebook Credits platform. Users will only be able to buy goods with Facebook Credits, and the social network will receive 30% of all revenue generated through those games. That arrangement could help Facebook generate hundreds of millions of dollars on its Credits service this year.
That said, Facebook made it clear that it won't be doing much with those profits over the next several years. Speaking in an interview with tech blog Venturebeat, Ethan Beard, director of Facebook's developer network, said the company will reinvest profits to bolster its service.
Even so, the future looks bright for Facebook, and it could be the big tech IPO the market has been waiting for. Considering how well-positioned it is on the Web and the revenue potential it has, the sky could be the limit for Facebook shares.
--Written by Don Reisinger in New York.