The New FirstTeam.com Empowers Consumers, One Home Search At A Time

COSTA MESA, Calif., July 12 /PRNewswire/ -- High resolution data-rich "snapshots" of Southern California's real estate market, from individual listings to pricing and market trends to compelling details about hundreds of local communities and schools, are now instantly accessible to the public on First Team Real Estate's groundbreaking and ambitiously redesigned website, www.FirstTeam.com.

The largest independent real estate company in Southern California, First Team spent more than a year working with one of the world's leading user-centered website design firms, Human Factors International (HFI), to completely revamp the site using HFI's proven principles of human-computer interaction, psychology, computer science, and marketing.

The goal was to create a genuinely simple-to-navigate real estate website and to more easily share with clients innovative proprietary tools noted in the industry for giving First Team agents and clients access to in-depth market statistics and analysis not offered by most other companies, according to Cameron Merage, CEO and Founder of First Team Real Estate.

"Considering that our regional site gets well over 100,000 total visitors per month, we felt it was critical to serve our sellers as well as our buyers in the best manner possible by providing them immediate website access to the tools and products that have made First Team unique and successful,"  Merage said.

The new website design also increased First Team Real Estate's powerful school search because for many people looking to purchase a home, knowing the quality of local schools is critical. The search includes such details (where available) as the school's pupil-to-teacher ratios, percentage of college-bound seniors, and homes nearby for sale.

Another key point for sellers is the site's "Find a Community" feature, which provides very detailed demographic information for over 140 Southern California communities. Buyers unfamiliar with an area can quickly get a focused take on their potential new hometown.

"We see this new website as a living, breathing organism that will constantly undergo evolution for the benefit of our buyer and seller clients as well as our real estate agents," commented Ondar Tarlow, Vice President of Marketing & Public Relations for First Team.