NEW YORK ( TheStreet) -- In recent weeks, BlackRock (BLK - Get Report), the company behind iShares Comex Gold (IAU), has taken dramatic steps to set their physical gold fund apart from its competitors.Thanks to the advent of exchange-traded funds, owning gold has become as easy as owning traditional bonds and equities. Investors looking for exposure to the yellow metal can play miners using Market Vectors Gold Miners ETF (GDX) or gold futures contracts using PowerShares DB Gold Fund (DGL). However, the most popular form of gold ETF remains the physically backed products: SPDR Gold Shares (GLD), iShares COMEX Gold Trust (IAU) or ETFS Physical Swiss Gold Shares (SGOL).
The Evolution of IAU
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