Glow Interactive Delivers First HTML5 In-Browser Rich Media Advertisement
NEW YORK, July 6 /PRNewswire/ -- Glow Interactive ( www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced that with the help of publishing, media planning/buying and rich media delivery leaders, the team has developed the first in-browser rich media, interactive advertisement compatible with the iPad and iPhone. Glow Interactive developed the creative concept for brand partner Syfy, then worked with EyeWonder, (a Limelight Networks, Inc (Nasdaq: LLNW) business), and Ignited ( www.ignitedusa.com) to develop the rich media delivery mechanism and platform. Rounding out the powerhouse team is The New York Times , which will be serving up the advertisement today in conjunction with the premiere of Syfy's smash hit "Warehouse 13," the most watched series in channel history, airing tonight on Syfy at 9PM (ET/PT).
"We recognize that our fans want access to our content everywhere. So we knew we wanted to be on the iPad and the new iPhone," said Blake Callaway, Senior Vice President, Brand Strategic Marketing, Syfy. "It's important for Syfy to keep innovating, and we are excited to be one of the first to have an interactive ad for these new platforms. With the help of Glow Interactive, EyeWonder, and The New York Times , we know we will deliver something that Syfy fans and readers are going to be excited about."
The Syfy "Warehouse 13" interactive advertisement will run today on The New York Times' HTML5 Web site to drive interest in the series premiere. Fans with Apple's iPad or iPhone will be able to expand the advertisement by touch, slide through navigable images, view videos and learn about show content, all while still being surrounded by The New York Times' high-quality content, something that until now hadn't been possible.
"What's happening in technology, entertainment and advertising is very exciting right now. We knew we had to find a way to allow consumers and advertisers to experience the next generation of rich media," said Mike Molnar, Managing Partner, Glow Interactive. "We created a concept that really utilizes the features of innovative devices and pulled together our dream team in EyeWonder, Ignited and The New York Times to deliver the first engaging, expandable interactive advertisement for Syfy and its fans who are iPad and iPhone users."HTML5 is praised for its ability to deliver high-definition content streamed to connected devices. Utilizing the h.264 codec, HTML5 brings a higher standard of video to the Web and enables mobile devices like the iPad and iPhone to view this quality on the go.
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