This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Deceased Microsoft KIN: Another Look

NEW YORK ( TheStreet) -- Small businesses, let's learn a lesson or three from the recent demise of the Microsoft (MSFT - Get Report) KIN.

Last week, Microsoft's smartphone spazness reached unheard of, almost Deepwater Horizon, depths. After just six weeks on the market -- six weeks -- the once-dominant software giant yanked its KIN ONE and TWO smartphones. The KIN faced an almost unanimous technorati dis: the phone, and the Windows Mobile 7 OS that it ran on, were smeared as clumsy, poorly designed and littered with bugs.

Having spent about a month actually deploying the KIN ONE in my small business, I saw it differently. And while there were plenty of KIN issues, the unit's clever design, blissfully small size, easy-to-use keyboard and ground-breaking mobile social-media integration made the $50 KIN a pretty darn easy way for a small shop to collaborate.

And here are the three big lessons to be learned.

Don't fear going small on the go: The KIN's great gift to small business was its small size. At a mere 3 inches in diameter and less than a half-inch thick, the KIN was essentially invisible compared with the Big Mac in your pocket that is the, say, Sprint (S) EVO. And such a way tiny unit turned out to be way handy. I almost was never without the KIN. And a svelte tool in hand is worth two big ones lost in the digital bush.

If Microsoft showed one thing, it's that a smaller, relatively powerful smartphone can serve a big business niche. The rule now is, get as tiny as you can for your next smartphone, and you'll see a big gain in usage and efficiency.

Demand a lot from your next QWERTY: Spend three seconds with the KIN's easy-to-use, yet not ginormous, keyboard and you'll see just how bad traditional QWERTY data-entry interfaces have become. Sharp, maker of the KIN, deserves all the credit for re-rendering the classic, traditional keyboard interface into an idiot-proof data-entry system. And accept no less from the next business phone you buy. Make dang sure you can type on it clearly, quickly and comfortably. If Sharp can do it, so should everyone else.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
MSFT $49.66 0.77%
S $2.73 3.00%
AAPL $94.26 -0.77%
FB $101.50 2.00%
GOOG $684.03 0.87%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs