New Study From Informa Research Services And Novantas Reveals Huge Gap

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research and retention, competitive performance, fair treatment, and compliance testing.

About Novantas LLC (www. novantas.com)

Novantas is the acknowledged leader in customer science and revenue strategy in the financial services industry. The firm specializes in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities. In support of transaction/checking product evolution, Novantas has supported leading North American financial services organizations in product strategy, customer segmentation and needs assessment, risk modeling, and product design.

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