This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

S&W Seed Company Hits The Airwaves With Radio Ad Campaign

S&W Seed Company (NasdaqCM: SANW) today announced that it has kicked off its first-ever national advertising campaign with radio ad spots commencing today on KMJ NOW News Talk Radio (KMJ 580 AM and KMJ 105.9 FM). The ad spots, created and placed by advertising agency Shea-Campbell & Associates, will air for 13 consecutive weeks and are designed to educate local alfalfa hay growers in California’s Central Valley on S&W’s high yield, non-dormant, salt-tolerant alfalfa varieties that can be grown even in the harshest growing conditions.

The Central Valley is home to one of the agricultural industry’s most prolific alfalfa hay producing regions. Among all U.S. crops, alfalfa is third in value, after corn and soybeans, generating more than $8 billion in sales per year. California produces nine percent of the nation’s alfalfa hay, harvesting over seven million tons annually. There are a number of factors a grower must consider when selecting the ideal alfalfa seed, including yield ability, dormancy type and heartiness; specifically, the plant’s resistance to potential disease and pest issues. For Central Valley growers, another critical factor is salt tolerance. S&W’s plant-breeding efforts have been directed at creating salt-tolerant seed varieties capable of surviving very high salinity, while at the same time producing very high yields.

To hear S&W’s first radio ad spot currently airing on KMJ, please click on S&W Seed Radio Spot. To view the ad script, please click on S&W Seed Radio Spot Script.

Beginning in July, a related print advertising campaign will begin, with ads featured in several industry trades serving key agricultural markets throughout California and the southwestern region of the U.S. In addition, the Company is developing an inbound marketing strategy that will utilize popular social networking tools to generate even greater awareness and appreciation for S&W’s seed products and seed cleaning and processing capabilities, as well as to attract broad media attention to the Company’s efforts to mass produce stevia leaf in the U.S.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs