Book giant John Wiley & Sons (JW.A - Get Report) (JW.B - Get Report) announced a 14.3% dividend hike last week in both its A and B class shares, increasing their payouts to 16 cents per share. The publisher has managed to carve out a profitable space in trade and professional books, which cater to readers in the academic, institutional, and professional world and offer higher margins than mass-market products. In 2010, the company should continue to benefit from a degree of separation from fickle consumers' pocketbooks.
Over the years, Wiley has managed to build up an impressive library of brands, each of which caters to different types of consumers. From business to medical publishing, Wiley has distinguished its offerings as league leaders, much to the chagrin of its competition. Growth in readers in the English-speaking world should continue on-pace. Language barriers and trade difficulties could make international expansion more difficult.
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