S&W Seed Company (NasdaqCM: SANW) today announced plans to launch a national advertising and market awareness campaign aimed at educating industry and investor stakeholders on the Company’s leading seed products, robust seed cleaning and processing capabilities and value proposition. To assist in this undertaking, S&W has engaged two professional agencies that will team with S&W’s management to design, execute and support a series of global brand-building and corporate communications initiatives set to commence immediately.
Shea-Campbell & Associates will spearhead a multimedia advertising and marketing initiative focused on promoting to the farming industry the many benefits and competitive differentiation of the Company’s high yield, salt tolerant alfalfa varieties.
Founded in 1991 and based in Carmel Valley, California, Shea-Campbell is a boutique agency specializing in creating effective advertising and public relations campaigns for seed companies, as well as serving clients in the fresh produce, floral and food industries. Founder Betsy Shea noted, “S&W has a 30-year history of developing the world’s best salt tolerant seed varieties, yet they have never formally advertised to the farming community. That changes now. Shea-Campbell has an accomplished and proven core of in-house staff professionals who we’ve augmented with talented and experienced designers, copywriters and associates to create S&W’s first ever advertising campaign that we expect will help farmers come to understand just how good these varieties really are.”
Florida-based Elite Financial Communications Group, a nationally recognized IR/PR firm, is charged with developing, implementing and supporting a fully integrated corporate and shareholder communications platform for S&W.Led by its President and CEO Dodi Handy, Elite will work in close collaboration with PR Financial Marketing and Shea-Campbell to optimize all opportunities to increase investor and media awareness of S&W’s compelling growth prospects and to provide shareholders with optimal transparency into the Company’s profitable business operations. Handy stated, “Given the fact that S&W is the only pure-play seed company currently trading on the public markets, there exists a remarkable opportunity for investors to capitalize on its anticipated growth in the global agricultural industry. We look forward to teaming with S&W and complementing the efforts of Shea-Campbell and PR Financial Marketing to ensure that the Company is rewarded with the attention and support it deserves.”