Outdoor Channel's Biggest Summer Ever: America's Leader In Outdoor TV Reveals 100% HD, Riveting, Star-Packed Third Quarter Programming Lineup
TEMECULA, Calif., June 24 /PRNewswire-FirstCall/ -- Outdoor Channel (Nasdaq: OUTD), America's Leader in Outdoor TV, today unveiled its action-packed programming schedule for the third quarter (Q3) of 2010 beginning on June 28th. Filled with non-stop action and adventure with an emphasis on respect for the great outdoors, the Q3 lineup includes 13 brand new original shows, 71 season debuts of returning favorites, the biggest industry talent, the boldest outdoor producers and a powerful slate of celebrated entertainers. The introduction of Outdoor Channel's latest programming roster coincides with the network's 100 percent high definition (HD) launch; Outdoor Channel is the first and only full-time cable network in the outdoor category to broadcast every episode of every show in 100% native HD.
As part of its monumental third quarter programming slate, Outdoor Channel is launching a campaign dubbed the "Biggest Summer Ever!" to highlight its striking three-pronged theme of 100 percent native HD, a record number of new shows and season debuts and unmatched celebrity star-power.
"Outdoor Channel is simply the only entertainment option for the best in high quality, in-depth outdoor lifestyle content in 100% HD," said Tom Hornish, COO at Outdoor Channel. "We are super-serving our audience this season with a rich slate of authentic hunting, fishing, shooting, off-road, adventure and conservation shows, offering advertisers the greatest opportunity to reach an attractive demographic and building on our 15-plus year brand history."
From major league athletes to musicians to beauty queens, the network's latest roster of new shows set to hit the air this summer features a diverse lineup of superstars showcasing their love of the outdoors alongside Outdoor Channel's top talent. Country music singer/songwriter Craig Morgan, STAIND frontman Aaron Lewis , lead singer of country trio Rascal Flats Gary LeVox and former Miss USA beauty Kimberly Pressler are among the many celebrities coming to Outdoor Channel. Athletes are also well-represented in upcoming Outdoor Channel programs, like Major League Baseball (MLB) superstars Matt Duff , Chipper Jones, Ryan Langerhans , Adam LaRoche , Tom "Tombo" Martin and Adam Wainwright , as well as former UFC World Champion Tim Sylvia and World Champion Bull Rider J.W. Hart . The aforementioned celebrities will appear and star in a number of exclusive Outdoor Channel shows, including: " Buck Commander," "Craig Morgan All Access," "Dream Season Celebrity" and "Truck Academy."The "Biggest Summer Ever!" campaign will employ on-air and online promotional tactics; OutdoorChannel.com video spots; a themed Web page; online banner ads; magazine print and Web ads, along with placement in newsletters and direct marketing.
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