Sybase Study Shows That Business Benefits Of IPhone 4 And IOS 4 Expected To Drive Increased Demand For IPhones In The Workplace
Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software, today announced the results of a survey gauging consumer opinion on the forthcoming iPhone 4 and iOS 4 software, finding that many of the new features are expected to increase the use of iPhone as a business tool. Over half of respondents who currently own an iPhone said that the new features of iOS 4 will cause them to use their iPhone for work purposes more often. More than a third of respondents who don’t own an iPhone said they would consider purchasing one for work purposes based on the new features of both iOS 4 and iPhone 4.
Over 2,000 Americans were polled in the Sybase commissioned study, conducted by Zogby International, that explored increasing demand for iPhones in the workplace, most anticipated iPhone and iOS features for conducting work, and work-related usage habits between iPhone users and non-iPhone users.
Demand for iPhone in the Workplace on the Rise
With the iOS 4 update, Apple intends to introduce a number of new features that are designed to improve the functionality of iPhones for business, including being able to sort email conversations by subject, multi-tasking between applications, having the ability to remotely wipe sensitive information on your iPhone, and the ability to have company-related applications. The study found that:
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