This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

5 Best, 5 Worst Customer-Loyalty Programs

Worst: Subway

Fraud and the loyalty benefits of the future really stuck it to Subway supporters, who line up each lunch hour for their chance at the free wilting lettuce at the end of the rainbow.

Until 2005, Subway had one of the best rewards programs in the marketplace: the Sub Club, which gave customers a free meal each time their card filled with stamps. Sadly, counterfeiters found the stamps easy to copy, and Subway discovered that you can't track eating habits via cardboard.

In the Sub Club's place, consumers got a system that yielded 1 point per dollar spent and a food-scoring system that makes about as much sense as tennis'. Somehow, it was decided that a $5 footlong was a great return on a $75 investment, with $100 scoring customers a free premium or double-stacked version. After seeing their rewards slimmed to Jared-like proportions, it's easy to understand why Sub Club stalwarts are still steamed.

8 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AXP $77.99 0.00%
BBY $35.39 0.00%
HTZ $21.19 0.00%
IHG $42.88 0.00%
RCL $72.47 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs