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5 Best, 5 Worst Customer-Loyalty Programs

Worst: Celebrity Cruise Lines' Captain's Club

First off, as a Royal Carribbean (RCL - Get Report) property, Celebrity should accept points accrued on Royal Caribbean cruises without making loyal customers take six Celebrity cruises before applying for Royal Caribbean rewards. That said, Select and Elite members just recently received Internet and laundry privileges that colleagues on cruise lines like Princess have had for a while.

While behind-the-scenes tours and increased access is nice and all, it looks flimsy when compared to the $75 to $400 credits that customers receive on competing lines like Oceania.

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