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5 Best, 5 Worst Customer-Loyalty Programs

Best: National's Emerald Club

It's all about the Emerald Aisle, National's fast lane for frequent renters that not only gets them from plane to car faster than most folks can call up their rental agreement, but also gives renters their pick of any car on the lot once they arrive.

National's service is not only free, but available at 56 cities nationwide. The "reward" program is about as good as anyone else's -- one credit for each rental, with seven credits earning a free-car day -- but the speed-through service is what makes the sometimes unseemly process of vehicle rental seem a bit more bearable.
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