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5 Best, 5 Worst Customer-Loyalty Programs

Best: Best Buy (BBY - Get Report) Reward Zone

Nearly two years ago, when Best Buy was charging an annual fee for its "free" loyalty program, the Reward Zone wasn't such a great place for consumers to be. With no fee and a simplified reward system -- $1:1 point -- there's a lot more incentive for an electronics junkie or a frequent Best Buy browser to get on board.

While consumers can quibble about the generosity of a program that requires them to spend $250 to get back $5, members-only offers and access help make up the difference. This program works best after big purchases, when a plasma television or appliance costing more than $2,500 earns members second-tier perks like free shipping, an extended return policy, free movie-rental downloads and music streaming.
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SYM TRADE IT LAST %CHG
AXP $74.00 -3.55%
BBY $35.44 -3.54%
HTZ $17.32 -6.02%
IHG $36.25 -3.10%
SBUX $53.50 -2.21%

Markets

Chart of I:DJI
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASDAQ 4,636.1050 -140.4030 -2.94%

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