Managing Your Money
5 Best, 5 Worst Customer-Loyalty Programs
Worst: Sofitel Hotels A|Club :
A painfully slow point-building process (7 to 14 points for every $10 spent?), reportedly spotty customer service and a dense list of terms and conditions that, in some cases, can result in your point only being usable in one country make this one of the least customer-friendly rewards programs available. The matriculation process is quick enough, as entry-level customers get bumped up to the second tier after only 10 nights, but they should get more than a 50% point markup, free drink and "special gift" for their trouble. It's a weak program for a luxury chain with 141 hotels in 40 countries. -- Reported by Jason Notte in Boston.RELATED STORIES:
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| Dow Jones | S&P 500 | NASDAQ | 10-Year Note |
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