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5 Best, 5 Worst Customer-Loyalty Programs

Worst: Sofitel Hotels A|Club :

A painfully slow point-building process (7 to 14 points for every $10 spent?), reportedly spotty customer service and a dense list of terms and conditions that, in some cases, can result in your point only being usable in one country make this one of the least customer-friendly rewards programs available.

The matriculation process is quick enough, as entry-level customers get bumped up to the second tier after only 10 nights, but they should get more than a 50% point markup, free drink and "special gift" for their trouble. It's a weak program for a luxury chain with 141 hotels in 40 countries.

-- Reported by Jason Notte in Boston.

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Follow Jason Notte on Twitter and get more stock ideas and investing advice on our sister site, Stockpickr.com.

Jason Notte is a reporter for TheStreet.com. His writing has appeared in The New York Times, The Huffington Post, Esquire.com, Time Out New York, The Boston Herald, The Boston Phoenix, Metro newspaper and the Colorado Springs Independent.
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