NEW YORK ( TheStreet) -- Over the past year, ETF providers and sponsors have taken increasingly bold steps in their attempts to make their products more attractive when compared to competitors. One of the more popular ways fund providers have attempted to achieve this goal has been to decrease the costs associated with holding the funds.While cheap costs will certainly make using ETFs less of a financial burden on investors, the cheapest products are not always the best. Investors must be careful not to fall for marketing gimmicks that can result in the formation of a portfolio made of less than ideal holdings.
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