MEDFIELD, Mass., June 21, 2010 (GLOBE NEWSWIRE) -- Symbollon Pharmaceuticals, Inc. (OTCBB:SYMBA) ( www.symbollon.com ) has announced today it has signed a non-exclusive joint venture agreement with Internet Marketing Consortium (IMC) to promote Iogen™. The purpose of the joint venture is to utilize the proprietary internet and multi-media marketing strategies and networks to promote Iogen™ through website sales on www.buyiogen.com . IMC is part of Beryl Wolk's family-owned businesses comprising 27 autonomous companies, employing 1,250 employees, with major facilities in four states and 66 offices worldwide. The parties will share 50/50% in the profits of the joint venture. Iogen™ is the first dietary supplement formulated to promote breast health for women suffering from breast pain and breast tenderness, fibrocystic breast disease, benign breast lumps and cysts.
"It is an honor to have partnered with Beryl and his group to drive Iogen™ sales," said Paul Desjourdy, President and CEO of Symbollon Pharmaceuticals. "Beryl has decades of experience in internet and multi-media marketing, and we believe that his vast experience will be critical to accomplishing our goal of bringing Iogen™ into the lives of millions of women."
"Iogen is just the type of impact product that I like to focus on," noted Beryl Wolk. "It is important to me that women across the world become aware of the benefits of Iogen™. This could be one of the most important products for women's healthcare to come to market in a long time. We plan to make Iogen™ a household name and help improve the lives of women everywhere suffering from breast pain and breast tenderness, fibrocystic breast disease, benign breast lumps and cysts."Beryl Wolk has had a long and accomplished career in internet and multi-media marketing signified, just to name a few of his many awards, by his selection as the winner of the 2003 National Leadership Award and the 2005 Telly "Marketing Award". Beryl was the first to use newspaper inserts for the distribution of direct response marketing in a magazine format. Clients include 175 national corporations, with complete marketing programs based on the distribution of his "Targeted Free Fall" magazine-styled newspaper inserts, incentives and involvement devices. Billions of Wolk's Family Guide newspaper inserts have been published for hundreds of companies and charities, Ford, Chrysler, GM, McDonalds, Burger King and Franklin Mint. He is the largest provider of sweepstakes in the USA and founded 55 clubs with 24 million members.