Earlier this year, Netflix announced in its fourth-quarter earnings report (which included a $30.9 million profit) that it now ships DVDs to 12 million customers around the U.S. It's certainly an impressive number. But it becomes an enticing figure for investors when one realizes that out of those 12 million people, 48% of them streamed at least 15 minutes of video off the company's video-streaming service. A year prior, just 28% of users were streaming videos from Netflix.
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Netflix's growth can be attributed to the amount of devices it has brought streaming service to, including Microsoft's (MSFT) Xbox 360, Sony's (SNE) PlayStation 3, and the Nintendo Wii. It's also available on select Blu-ray players and a set-top box from Roku, among many others.
Netflix isn't alone in the streaming space. Amazon (AMZN) currently offers its Video OnDemand streaming technology on some devices, including the TiVo (TIVO). Embattled Blockbuster (BBI), which reported a staggering $65 million loss in its first quarter, is also getting in on the streaming market, but the company isn't performing nearly as well as Netflix in the space.
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