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Wells Fargo Introduces Enhanced Identity Theft Protection

Wells Fargo (NYSE:WFC) today announced the availability of Enhanced Identity Theft Protection, which provides customers an easy way to monitor their credit and check for inaccuracies that may indicate identity theft. An expanded version of the current Identity Theft Protection service, the enhanced service includes monthly triple credit bureau reports and scores, online calculators, credit score tracker and credit score alerts and is available through Wells Fargo Insurance and provided by Trilegiant Corporation.

Wells Fargo expanded and enhanced the service in response to customer demand. “The original Identity Theft Protection provided customers a way to monitor their credit to help watch for signs of identity theft,” said Melanie Donaghy, Internet Services Group Online Service Marketing Manager. “Customers told us they care about their credit score, so our enhanced service gives them more of an ongoing credit management tool. It fits right in with our overall focus on financial education. And they are speaking with their clicks—they began signing up for this service even before we began marketing it.”

Customers’ strong interest in protecting against identity theft is one example of a broader concern—managing credit and finances in a turbulent economy, said Robert Dudacek, Wells Fargo Insurance Direct Response Group Manager. “Customers are not only interested in getting their credit score but also about understanding it better and tracking how it changes over time,” Dudacek said. “At Wells Fargo, we know a credit educated customer is a better banking customer. Most people are aware that a credit score can affect their ability to qualify for a big purchase, such as a home or car, but many don’t know exactly how, or that it can affect the rate they pay. Others may not know that a credit score can affect not only purchases but insurance premiums. This new service, with credit score trackers and alerts, gives customers a clear picture of where they stand and how they can improve.”

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