Crown Crafts Infant Products, Inc. Re-Launches Its Website
COMPTON, Calif., June 17 /PRNewswire-FirstCall/ -- Crown Crafts Infant Products, Inc., (the "Company", a wholly-owned subsidiary of Crown Crafts, Inc.) (Nasdaq: CRWS) announced today that it has re-launched its website at a new address, www.nojo.com. The site refresh, which features the Company's NoJo branded products as well as its licensed collections, includes a new site design, and enhanced information focusing on the Company's products. The Company's NoJo brand recognition along with its penetration in the market has grown over the past five years. The website enhancement includes simplified navigation, detailed product information and guidance for decorating a nursery, all demonstrating the company's commitment to consumer satisfaction.
The Company is also reaching out directly to moms and moms-to-be via social media. Research from Babycenter conducted with NovaQuant on 21st Century Moms shows that approximately 80% of moms are engaged in social media activities on a regular basis. These moms frequently share experiences and information, and say other people's opinions influence their purchases. According to a Retail Advertising and Marketing Association (RAMA) survey, conducted by BIGresearch, nine out of 10 mothers regularly or occasionally seek the advice of others before buying a service or product. Additionally, 97.2% said they give advice to others about those products or services they purchased.
In order to become actively and directly connected with these moms and moms-to-be, the Company is expanding its online presence with the launch of a NoJo page on Facebook located at www.facebook.com/pages/NoJo/111516952209329 and has activated Twitter @nojobedding ( www.twitter.com/nojobedding). The Company will utilize these mediums to not only promote its products, but also to engage in discussions, exchanges and interactive conversations with its consumers.
"We are very excited to reach moms through social media, allowing us to create real-time interactive conversations," said Nanci Freeman, President of Crown Crafts Infant Products.About Crown Crafts Infant Products, Inc. Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc., designs, markets and distributes infant and toddler consumer products, including bedding, blankets and other nursery accessories. Its sister operating subsidiary is Hamco, Inc. in Louisiana, which designs, markets and distributes bibs, bath items and other accessories. Crown Crafts is America's largest producer of infant bedding and infant bibs and bath items. The Company's products include licensed collections as well as exclusive private label programs for certain customers. SOURCE Crown Crafts Infant Products, Inc.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV