This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Apple TV: 5 Ways to Not Fail

Stock quotes in this article: AAPL, GOOG, RIMM

Apple story updated with analyst comments and Apple TV forecast.

NEW YORK ( TheStreet) -- Apple (AAPL) has climbed and conquered some big hills in tech, but if there's still a Mount Everest out there in consumer electronics, it has to be TV.

Earlier this summer at the AllThingsDigital conference, Steve Jobs talked about his company's failed attempts at bringing Apple TV to the masses: "The only way that's going to change is if you tear up the set top box, give it a new UI, and get it in front of consumers in a way they're going to want it," Jobs said.

Apple

It sounded to us like Jobs was gearing up for a new battle. And as rumors surfaced last week that Apple will hold some type of press or launch event in September, we're wondering if it has to do with Apple's continued foray into the living room.

Earlier today, a PiperJaffray analyst said that Apple will enter the internet TV market in 2012. "We continue to believe that Apple is well-positioned to enter the television market with a connected HDTV in the next 2-4 years along with full content services," said analyst Gene Munster in a note. "Apple has recently developed a data center in Maiden, N.C. that we believe could serve at the hub of a cloud-based service for iTunes video."

Munster said that television could add 3% to Apple's revenue in 2012 and 7% to 2013.

To that end, we'd like to reiterate some suggestions that Apple has no doubt considered in its bold reattack on TV.

No. 5 The box isn't the problem

Steve Jobs is wrong about people not wanting to buy another box. People just want the right box. A set-top box is a computer that runs applications to manage your viewing. TV programming is a jumble of information. Throw in DVR features and the Internet, and you have a very complex system to control.

Apple is, at its core, a computer maker. You know that all this fuss about the failure of the box is just a set up for a better box. What Apple needs to do: Make a box good enough to allow people to stop caring about the box.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,854.35 -188.55 -1.11%
S&P 500 1,958.47 -13.82 -0.70%
NASDAQ 4,450.1180 -43.2720 -0.96%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs