BRAVADA Muscle Flex Inc. (
) (Pink Sheets:MFLI) announced today Mel B as Creative Director and Trend Setting Coordinator for BRAVADA, (
). Mel B is one of the most recognized international female entertainers and has achieved iconic success as one of the members of the Spice Girls, Scary Spice, as well as other acting, musical, business, television and philanthropic endeavors. Mel B will work closely with BRAVADA CEO Danny Alex and the BRAVADA design team in assisting in the creation, development and deployment of various BRAVADA branded products including apparel design and selection, BRAVADA Women’s Athletica retail store creative strategy, store design and branding as well as assisting on the creative elements associated with its national BRAVADA franchise strategy. Introductions between BRAVADA and Melanie B were made by Hollywood power brokers, Ken Collis and Tracy Keyser at TLK Fusion (
In joining the BRAVADA team as Creative Director, Mel B adds style, sassiness, excitement and a highly qualified set of skills and experiences as an international entertainer and business woman to propel the BRAVADA brand globally. As one of North America’s most innovative women’s apparel and fitness retailers, BRAVADA merges sassy & sexy with high performance and functionality in its products, a style that is very complimentary to Mel B’s.
In addition, Mel B will provide her look and image to be incorporated into its in-store, online as well as print advertising promotions for the BRAVADA women’s apparel collection and BRAVADA Women’s Athletica retail stores. The integration of Mel B’s image into the BRAVADA women’s apparel line and retail stores shall elevate the BRAVADA brand significantly with Mel B being one of the most recognized faces and personalities internationally.
Mel B replied, “I think this is a very exciting fit for me and BRAVADA. I love what Danny and BRAVADA are doing for women. The clothes are sassy, sexy, motivating and inspiring women to be proud of who they are and to get excited about getting into a better lifestyle for themselves. I have so many creative and business ideas that can help develop the BRAVADA brand. This is a project that I am truly excited to add my experience and creativity to.”